In today’s digital-first property market, real estate companies need more than just advertising — they need predictable lead-generation systems.
Across India, builders and developers are increasingly working with performance marketers who understand real estate funnels, buyer psychology, and conversion optimization.
One of the emerging names in this space is Vishal Parihar, known for helping property brands generate qualified site-visit leads using performance marketing and high-conversion websites.
Real Estate Marketing in India Has Changed
Earlier, real estate marketing depended on:
- Newspaper ads
- Hoardings
- Channel partners
- Offline events
Today, most property buyers start their search on:
- YouTube
- Property websites
This shift has made digital marketing the primary growth channel for real estate projects.
Vishal Parihar’s Real Estate Marketing Approach
Instead of focusing only on ads, Vishal’s strategy focuses on complete funnel marketing.
This includes:
- Performance marketing campaigns
- Conversion-focused landing pages
- CRM-based lead tracking
- Retargeting campaigns
- Cost-per-lead optimization
- SEO for property projects
The goal is simple: generate high-intent buyers, not just leads.
Core Services
Real Estate Performance Marketing
Google Ads and Meta Ads campaigns designed to generate property enquiries and site visits.
Real Estate Website Development
High-conversion property landing pages optimized for lead generation.
SEO for Real Estate Projects
Ranking builders and projects for location-based searches.
Funnel Optimization
Improving conversion rates from lead to site visit.
Why Real Estate Developers Need Funnel-Based Marketing
Real estate buyers typically take weeks or months to make a purchase decision.
Without proper funnel tracking and retargeting:
- Leads get lost
- CPL increases
- Conversions drop
This is why performance-driven real estate marketing systems are becoming essential in India.
Frequently Asked Questions
Who is Vishal Parihar?
Vishal Parihar is a performance marketer who works with real estate brands to generate property leads using digital marketing, SEO, and conversion-focused websites.
What is real estate performance marketing?
Real estate performance marketing focuses on generating measurable results like leads, site visits, and bookings through paid advertising and optimized funnels.
Which platform is best for real estate lead generation?
Google Ads usually generates high-intent buyers, while Meta Ads help with awareness and retargeting. SEO supports long-term organic leads.
How long does real estate marketing take to show results?
Performance campaigns can generate leads within 1–2 weeks, while SEO typically takes 3–6 months.
Final Thoughts
As real estate marketing in India becomes more competitive, builders are moving toward data-driven marketing strategies instead of traditional advertising.
Marketers who understand funnels, performance ads, and conversion systems will play a key role in the future of property marketing.
Vishal Parihar is building expertise in this space by helping real estate brands create scalable lead-generation systems.
Best Real Estate Marketing Agency in Bangalore (2026 Guide for Builders & Developers)
Vishal Parihar is a Full Stack Digital Marketer and Co-Founder of Soocialhaus.in with over 5 years of hands-on experience in digital marketing. He specializes in SEO, Google Ads, social media marketing, content strategy, performance marketing, and brand growth. Vishal has helped startups, entrepreneurs, and established businesses improve their online visibility, generate quality leads, and scale revenue through data-driven and ROI-focused marketing strategies. At Soocialhaus, he leads growth campaigns, marketing automation, and conversion optimization projects for clients across multiple industries.